Forbes recently emphasized that SEO should be the foundation for any small business. Approximately 88% of consumers search online before purchasing. Searchers compare price, product information, availability, and even location before making a decision. Furthermore, 84% of all search results are organic*. These organic search results can only be achieved with the right SEO approach.
By appearing on the top results of an organic search, a business is more likely to prove its relevance and build trust and credibility for its brand. This is especially crucial among local businesses. Social Media Today revealed that 46% of searches on Google are looking for local information and according to Statista, almost one-third of consumers used the internet to search for local businesses on a daily basis in 2021*. If you are not in the top results of these local searches, consumers will flock to your competitors instead.
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